How to Win on Meta Ads in 2025: What’s Working Right Now

Here’s what we’re seeing drive performance right now:

• Advantage+ Campaigns: Lean into automation, especially for remarketing. Keep audiences broad and let Meta optimize placements. By allowing the system to manage these campaigns, you can focus on other areas where strategic thinking is required, ensuring that your marketing efforts are both effective and efficient.

• Lead Gen Forms > Landing Pages: Native forms convert higher for top-of-funnel traffic. Just make sure your follow-up flow is strong. It’s essential to create a seamless transition from interest to engagement, ensuring that potential leads feel valued and not just like another statistic in your pipeline.

• Short-form Video: Reels and Stories placements outperform static on both engagement and cost. This is particularly crucial in today’s fast-paced digital landscape where attention spans are fleeting, and content that captivates immediately is king.

• Conversational Copy: Speak like a human. Copy that sounds like a friend giving advice beats formal “ad-speak.” By adopting a more relatable voice, brands can forge deeper connections with their audience, driving engagement and brand loyalty.

Meta Tips to Win:

• Refresh creative weekly. Fatigue sets in faster than ever. Regaining audience attention can require frequent adjustments to visual elements and messaging to keep your brand at the top of consumers' minds.

• Use CAPI (Conversions API) to improve tracking. By leveraging better tracking methods, you get a clearer picture of how your audience interacts with your content, enabling you to fine-tune your strategy for maximum impact.

• Upload first-party lists to improve lookalike modeling. This practice not only enhances the precision of targeting but also helps you reach potential customers who are more likely to resonate with your brand and convert.

Meta in 2025 is about testing fast, trusting automation, and making creative your secret weapon. Embracing these principles will empower you to stay ahead of the curve, adapt swiftly to industry shifts, and innovate continuously.